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The All-Canadian Story

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All-Canadian Sports Management Inc. was founded by Pierre Lamarche, a former Canadian junior and senior champion and past Davis Cup player for Canada, established in 1977 All-Canadian Sports Management Inc. a company which operated the All-Canadian Academy in Burlington, Ontario. The program was designed to advance the sport of Tennis in Canada by providing top young athletes access to coaching and support which was required to compete at the international level. In 1985, the program was expanded through the involvement of Ken Sinclair, a world senior champion and past Canadian Open Chairman, and Harry Fauquier, a ten-time Davis Cup player for Canada. The Academy also found a new home at the London All-Canadian Tennis Club.

The success of the program was evident through the impact that All-Canadian trained players and staff had on the Canadian Tennis scene in the 1990’s:

  • -19 players on Canada’s Davis Cup and Federation Cup teams
    -All the coaches and captains of these two National teams
    -3 Directors of Player Development for Tennis Canada
    -2 Directors of Coaching for Tennis Canada
    -3 Master Coaches for Canada
    -5 of the 6 Olympic coaches 2 of the 3 Olympic Team leaders were All-Canadian teammates
    -50 players received US University tennis scholarships
    -100 national titles were won by All-Canadian trained players  

Tennis Canada In 1989 Tennis Canada assumed the responsibility of developing excellence through the creation of regional training centers across the country. This concept was short-lived, creating a void for the development of top players in Canada.

The founders of All-Canadian continued to operate a scaled down version of the program at the National Tennis Center at York University in Toronto. Nonetheless, the program continued servicing the top players in Canada with athletes such as Grant Connell, Chris Pridham, Daniel Nestor, Glenn Michibata, Greg Rusedski, Martin Laurendeau, Wendy Pattenden, Renee Simpson, Patricia Hy-Boulais, Maureen Drake, Vanessa Webb, Bobby Kokavec, and Jana Nejedly.  Daniel Nestor and Ekaterina Shulaeva are two of Canadas top players who have benefitted from the unique experience of the All-Canadian development program.

Cedar Springs Health, Racquet and Sportsclub In 1998 the decision was made to revive the vision of the All-Canadian concept. The All-Canadian operational name was changed in the spring of 1999 to ACE Tennis to signify the beginning of a new era while respecting the history and roots of the program. The search for a facility led to the development of a partnership with Jack Dennison, the owner of Cedar Springs Health, Racquet and Sportsclub in Burlington, Ontario. The club is one of the top training facilities in Canada with 11 indoor courts, two outdoor clay courts, indoor and outdoor pools, five fitness rooms with state of the art equipment, a gymnasium, physiotherapists, massage therapists, locker rooms and a restaurant.

Toronto Tennis City ACE Tennis has now operated out of Burlington for the past 12 years and the company continues to grow.  In 2010 the All-Canadian group opened a new facility Toronto Tennis City in the Davisville area of Toronto. The club consists of 5 clay court with 4 of them covered by a bubble during winter season. A new fitness facility, ACE Fitness has been opened as of November 2010 at the Toronto Tennis City site. The club boasts over 200 members, and the ACE Tennis progressive and high performance programs. January 2011 marked the launching of ON Court, an on-line version of Canada’s tennis newspaper of the 1980’s and 90’s.

Pierre Lamarche’s involvement in the sport have included racquet club management, athlete management, player development/planning , summer sport camps, tennis research and development and events management such as  ITF, WTA and ATP.

Team leader Pierre has been a consultant assuming various roles and responsibilities as a team leader and a team member over a period of 10 years, including: 1996 Atlanta Olympics Team Leader, Fed Cup and Davis Cup Captain, and National Head Coach.

International experience He spent 2 years in North Africa with the Tunisian Ministry of Youth and Education and the ITF to serve as the National Head Coach for Tunisia. He assisted in the promotion and development of the sport on an international level, and has been involved with the ITF as a course conductor in Africa, and as a workshop and seminar speaker on five continents. He is a founding member of the ITF Coaching Commission [London, England], the Canadian Professional Coaches Association and the Ontario Coaches Association. He acted as a consultant to the Confederation of African Tennis and designed their strategic plan “Way Ahead for Africa”.

“I am so fortunate.  Day in, day out, I work with and learn from kids committed to excellence in a sport which I love.”

  • AS A PLAYER A former Canadian Junior Champion, Men’s National Champion, Davis Cup player, he competed for one of the top US schools of the time, Mississippi State University.
  • AS A COACH A level 4 Tennis Canada coach, a former head coach at Mississippi State University, Captain of Canada’s Davis and Fed Cup team, national head coach of Canada and Tunisia and the coach of many National Champions and top WTA and ATP players.
  • AS A LEADER Founding member of the ITF Coaching Commission, of the Canadian Professional Coaches Association, of the Ontario Coaches Association, of the ATP Coaches Membership, and a member of the Canadian Tennis Hall of Fame.